Welcome.

Shipp Outdoor is the only company offering digital billboards in both major markets of the
Shreveport-Texarkana DMA.

Lamar Advertising, the largest national billboard operator, has no digital or static inventory in Texarkana.

Lindmark Billboards, a non-locally national company, operates a single digital screen in Texarkana and offers no digital billboards in Shreveport. Shipp Outdoor owns ten massive digital billboard screens in Texarkana and eight in Shreveport, LA with more coming soon.

How it started
August 2012

Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR. In a short five-month period, the company went from 27% occupancy to 100% occupancy.

A growing company
February 2013

Acquired Bing Outdoor of Shreveport, LA and also constructed the first digital billboards in Texarkana, AR.

Expansion
September 2014

Expanded the digital network to the Texarkana, TX side of the city.

More signs
October 2017

Tripled its digital assets and now has a total of 15 screens in the Shreveport/Texarkana DMA.

Digital Domination

July 2019

Shipp Outdoor expands its digital footprint in Texarkana, TX, adding its most prominent acquisition at the Richmond Road Exit. The existing static sign was purchased from Moja Lindsey and converted into an impressive two-sided 14x48 digital display. At the same time, the company converted the static 14x48 east face of its billboard at the Nash Exit in Texarkana, TX to digital.

Strategic Static

August 2019

Shipp Outdoor acquires an existing double-sided 10x40 static billboard on I-49 next to Cooper Tire & Rubber Plant in Texarkana, AR.

Eyes on I-30 & Hwy 59

December 2020

Expansion on Texarkana's busiest corridors continues with the buyout of existing static structures from Rick Lewis, a long-term figure in the local billboard community and former Lamar Advertising GM in the Texarkana market. The deal included two static structures on I-30 in Texarkana, AR, near Crossroads Parkway; one on I-30 at Hampton Road, just west of Texarkana, TX; and one on Hwy 59, three miles from Kings Hwy.

Keeping Standards High

November 2024

In keeping with the company's high standards, the Pines Road 10.6x36 north-facing digital screen is upgraded. The structure was built by Bing Outdoor Media in 2011.

Sign of the Times

May 2025

The company acquires Texarkana's most strategic static billboard, adjacent to Orr Honda on Gus Orr Dr. and just 400 feet from the newly constructed regional hospital.

Time Flies

January 2026

Three more digital upgrades (with entirely new faces) were completed on the company's first-ever digital billboard on I-49 in Texarkana, AR, originally constructed in 2013. The company also upgraded its first-ever Texas-built digital screen: the 14x48 west face at the Nash Exit, originally constructed in 2014.