According to Geopath, the audience measurement system for outdoor advertising, Shipp Outdoor digital inventory currently offers more than 7 million weekly impressions combined.
For specific impressions data per location for your campaign, please contact us for a proposal.
Geopath generates standard audience measurements for out of home media providing members with demographic-specific impressions, rating points, and reach & frequency measures for over a million pieces of out of home inventory in their database. Geopath also establishes and supervises practices for the collection, recording, authentication, and verification of traffic and other data related to the measurement of audience location. In short, Geopath does for outdoor advertising what Nielsen does for television or Arbitron does for radio - it measures audience numbers.